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Personalities deal with the public constantly whether it be on the phone, personal appearances or community involvement. Many times though, I've seen cases where the personality has complete disdain for the very people who put bread into our mouths.

Everyone has a bad day, but no matter how lame the question or how unrelated to what you're currently doing a listener comment, remember they are a LISTENER. Your bread and butter ! And every one of them should be treated with the upmost courtesy and respect.

Many times you'll be extremely busy. Explain this and most callers will understand and accept being put on hold, especially if you come back and use some of the ideas below.

I liken the phones to a drive up window. If you get bad or rude service chances are you won't be back. Not only will you not return but, you'll tell three of your friends who'll tell another three of their friends of the less than stellar service and before you know it you're losing listeners in an already highly competitive situation. There are plenty of choices! Don't give them a reason to switch the dial.

So how do you get intimate with listeners?>>>
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