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| "One listener at a time" When answering the phone ask for the caller's name. This instantly puts you on a more intimate footing. Remember to many listeners you may be just a disembodied voice.You can change this in a heartbeat by giving the impression (and living up to it) that you're interested in "them". Talk with the listener not AT them. People will warm up to you very quickly if you use this approach. It's inevitable that you'll get the disgruntled listener or someone who couldn't care less about what you do. I look at them as my challenge cases.The people that I really want to convert to a listener. Someone who pays attention when I hit the air. Be aware it doesn't always happen, but make the effort. Even if you don't get through to the caller or individual at a live appearance your attempt at communicating is worth it and good practice. This is basic communication. Finding the tactics and strategies that will help you develop a following and eventually a network of prime listeners that will laud your talents to others. Again, building an audience One Listener At A Time ! other articles
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